Jon Barlow, Senior VP for Omnichannel Services and Operations, Healthgrades
In today’s hyper-connected, information ubiquitous world patients expect convenient, on-demand care delivery – and healthcare providers are struggling to build strong relationships in this environment. Consumers are overwhelmed with options. They demand greater transparency. They want instant information to find the right healthcare facility and services. How can providers effectively demonstrate that they are delivering on organizational goals while attributing your efforts to real world outcomes?
Healthgrades is uniquely positioned to address consumer and provider needs by fostering meaningful connections between patients and healthcare providers. “We provide healthcare consumers with a convenient platform, Healthgrades.com, to learn about the right doctor and the right health system for them. At the same time our technology solutions, predictive data models, and strategic marketing consultancy help our health system partners to develop an understanding of their key audiences and how to be more effective marketers,” says Jon Barlow, senior VP for Omnichannel Services and Operations, Healthgrades.
“The unique combination of our powerful data insights and strategic marketing approach ensures that our health system partners are well-equipped to deliver marketing programs with real return on investment.”
Healthgrades is uniquely positioned to help address both consumer and provider needs, and foster meaningful connections between patients and healthcare providers
Healthgrades’ strategic marketing consultancy is focused on helping health system partners with core initiatives like improving brand awareness, promotion of key service lines, increasing patient acquisition, preventing patient leakage, and building customer loyalty. “We equip healthcare providers with an in-depth understanding of their consumers’ expectations and demands by continuously cultivating, honing, and refining our platform, data insights and managed marketing programs,” adds Barlow.
Unlike many of its competitors, Healthgrades has decades of healthcare expertise from insights and learnings with healthcare providers across the country. We offer a unique combination of CRM insights, strategic campaign development, creative execution, and campaign reporting that will measure success beyond the online conversion point. Through this work with health systems, we have the proven ability to deliver strong results and ROI for health systems.
"The unique combination of our powerful data insights and strategic marketing approach ensures that our health system partners are well-equipped to deliver marketing programs with real return on investment"
Healthgrades carves out a niche of its own in the healthcare landscape and plans to reinforce the healthcare providers’ business and marketing strategies through continuous innovation, strategic partnerships and new packaged services, like programmatic media buying using enhanced consumer targeting.