COVID-19 is one of the reasons why patients, now more than ever, are demanding better and prompt services from healthcare facilities to improve the quality of their lives. This has opened doors for multiple options of care, and hence the competition is fierce. In the digital era, people have access to an incredible amount of information and are using it to make informed decisions. To reach the masses, healthcare marketing is witnessing an unprecedented turn. For instance, given that most patients today go online to search for their cure, savvy healthcare providers are thinking beyond the conventional word-of-mouth practices and collaborating with trusted agency partners to meet their patients’ needs. Marketing teams are creating personalized digital healthcare centers that include not only written content with best SEO content, but also educational videos, patient-to-patient communication forums, and smart tools and apps to aid in healthcare monitoring. Also, with zero-click searches becoming the norm, most healthcare marketing teams are claiming their Google Knowledge Search Panel to ensure that the information is precise, accurate, and updated. Besides, to address the current video-friendly generation, healthcare managers invest heavily in making standard videography equipment or even hiring a professional to make the same. This helps healthcare firms to make videos that are concise yet engaging, and relevant to the company’s target audience. Furthermore, healthcare marketers are also shifting focus towards programmatic display advertising to remain omnipresent across all their patients’ online searches.
In order to assist the healthcare companies in the medical realm in shoring up their capabilities, we have compiled this issue of Healthcare Tech Outlook. In this edition, we have listed the top 10 healthcare marketing consulting/service companies that can help you escalate your chances of success. Equipped with innovative technological capabilities, these enlisted healthcare consulting/service companies are transforming the marketing aspect in the healthcare paradigm at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject-matter experts and CXOs in the healthcare sector on the latest industry trends, best practices, recent innovations, and highlights their expertise. We hope this issue of Healthcare Tech Outlook helps you build the partnership you and your organization need to foster an environment driven by robust and efficient technology.
We present to you Healthcare Tech Outlook’s “Top 10 Healthcare Marketing Consulting/Service Companies - 2020.”